Privacy policy.

1. Introduction

Florido Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website or providing us with your information, you agree to this policy.

2. Information We Collect

We may collect the following categories of personal information:

  • Personal Information: Names, addresses, email addresses, phone numbers, and subject areas of interest.

  • Technical Information: Information about the devices and browsers used to access our website, including IP addresses.

  • Aggregated Demographic Information: Statistical or analytical data that does not directly identify you.

We may also collect additional information you voluntarily provide when requesting information about our services.

3. How We Use Your Information

We use your personal information for the following purposes:

  • To provide you with information or services you request.

  • To improve our website, services, and communications.

  • To comply with legal obligations.

We do not sell, share, or rent your personal information to third parties. However, we may disclose it to trusted third parties performing services on our behalf (e.g., IT services, email distribution, and marketing support) and law enforcement bodies when required by law.

4. Sharing Your Information

We may share your information with:

  • Advisors: Legal, financial, and other professional advisors.

  • Service Providers: Third parties who assist with business operations, such as IT service providers and marketing partners.

  • Legal Authorities: Law enforcement or regulatory bodies to comply with legal obligations or court orders.

These third parties are contractually obligated to process your personal information only for specified purposes and to comply with applicable data protection laws.

5. International Data Transfers

If your personal information is transferred outside the UK, we will ensure it is protected by appropriate safeguards, such as adequacy decisions or standard contractual clauses, as required under the UK GDPR.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected. Retention periods may be extended if required by law or if the data is relevant to ongoing or potential litigation.

7. Marketing

Florido Ltd does not currently send marketing communications such as email newsletters. If this changes, we will update this policy and provide opt-in options to ensure compliance with UK data protection laws.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Currently, we only use web analytics cookies to analyze site usage. Examples of data collected include:

  • Pages visited.

  • Advertisements or banners clicked.

  • Location data, such as IP addresses.

You can manage your cookie preferences through your browser settings.

9. Security Measures

We implement industry-standard security measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Access to your information is limited to authorized personnel and contractors, who are bound by confidentiality obligations.

Despite these measures, we cannot guarantee the absolute security of information transmitted over the internet or stored on public networks.

10. Third-Party Links

Our website may contain links to external websites. Florido Ltd is not responsible for the privacy practices or content of these websites. We recommend reviewing the privacy policies of third-party sites before providing your personal information.

11. Your Rights

Under the UK GDPR, you have the following rights regarding your personal information:

  • Access: Request a copy of the information we hold about you.

  • Rectification: Request corrections to any inaccurate or incomplete data.

  • Erasure: Request deletion of your data, subject to legal requirements.

  • Restriction: Request limitations on the processing of your data.

  • Objection: Object to processing based on legitimate interests or direct marketing.

  • Data Portability: Request transfer of your data to another service provider.

To exercise these rights, please contact us using the details provided below.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Florido Ltd
Email: Info@florido.co.uk

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in the law or our practices. The updated policy will be posted on our website with the effective date.

Effective Date: 5th January 2025