About.
Florido. A Strategic Consultancy.
Most consulting firms recycle the same playbook. Florido (Flor·ree·do) breaks the mould. It was founded with a simple belief: consulting should inspire action, not confusion.
Too often, traditional firms overwhelm leaders with complexity. We believe in clarity, accessibility and transformation that sticks and since 2020, we’ve been trusted by Private Equity, Boards and C‑Suites across Europe, the US, through their transformation and disruption cycles.
Our Difference:
Clarity over complexity — we make the complex simple.
Human, not corporate — consulting with empathy and passion.
Expertise, tailored — custom insight without the bureaucracy.
Meet Philip Mordecai
Founder & Principal Consultant
Philip Mordecai is an award‑winning, hands-on CEO and investor with over 25 years of experience scaling international businesses across Technology, Media and Digital Innovation.
His leadership combines corporate strategy, operational excellence and a proven ability to grow and transform both established and new ventures.
Why Philip?
Strategic Leadership: Directed ventures from £5M to £20M ARR and managed cross-functional B2B, B2C and joint venture businesses across three continents.
M&A and Financial Expertise: Negotiated and supported the close of high-value M&A deals, including the Curzon Cinemas sale and steered investment portfolios exceeding $20M. CIMA-trained, with deep experience in P&L oversight, operational efficiency and cost optimisation.
Business Expansion: Built and marketed non-linear digital products, including Curzon’s pioneering cinema streaming service, reaching 7.5 million UK homes and improving EBITDA by +50%.
Innovation & Transformation: Launched industry-first SaaS and AI-powered platforms and led global creative campaigns for Xbox, Red Bull, Microsoft, EA and Warner Bros.
Operational Excellence: Secured £2M in financing for scale-ups, executed global rebrands, implemented OKR frameworks and led multi-disciplinary teams across six countries.
Board & Governance: Executive and Non-Executive Director roles across SaaS, digital and media organisations; ensures compliance with UK, EU and US regulatory and digital standards.
Technical & Analytical Rigour: Expertise in AI, SaaS, digital product strategy, investment due diligence, commercial modelling and data-driven performance optimisation.
Philip is recognised as a Face of a Vibrant Economy by Grant Thornton and is an alumnus of the Sky Executive Leadership Programme. He brings a distinctive blend of entrepreneurial drive, proven governance and a passion for digital transformation.
The Florido Brand.
Our Why.
We Sow & Feed Innovation.
…to enable our clients to build trusted product-led relationships with their customers.
Business continuity and value creation are processes, not just a singular event. That is why we believe ‘change-making’ is a continuous journey that demands genuine, high-quality experience to thrive in today's market.
The seemingly impossible becomes possible under the right conditions, much like the spectacular 'desierto florido' phenomenon in Chile's Atacama Desert. This mirrors Florido’s ethos of fostering growth in complex environments.
Leveraging our extensive business expertise and agile project approach, we will nurture our client’s businesses to bloom even in the most challenging climates.
Behind the name.
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“Florido” (pronounced Flor·ree·do) means "To Bloom/ To Flourishing. A nod to growth that feels alive, not forced.
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Florido is led by a Principal Consultant, Philip Mordecai. He helps companies make better decisions through his award winning experience insight and clear action.
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Actionable business advice earned within a portfolio of preeminent businesses.
Our advice comes from over 20 years in the commercial industry.
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Florido is dedicated to offering honest clear advice. Regular digital updates will provide you with full control over our costs and project status. We recognise that plans can change, and if plans change, our project approach can adjust accordingly.
Our innovative OpenLine model encourages a collaborative atmosphere, allowing clients to share their insights and feedback, which contributes to the success of the project for both parties.
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We understand the importance of delivering timely results. That’s why we provide clear, practical, valuable insights that can be effectively implemented across our clients’ businesses.
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We offer personalised consulting services specifically designed to meet your business’s unique challenges and opportunities.
Our client-first culture is focused on delivering effective and impactful project results. Our client's success is our success!
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Our advice is all about making innovation work in the real world and providing inspiring fuel for your business.
We’ll help you launch products faster, boost sales, maximise profits, build customer loyalty, and protect your business value now and in the future.
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We get that sticking to timelines and budgets is crucial. That’s why we’re all about exceeding our client's expectations with consistent, reliable, and efficient project execution.