Bold Strategy. Human Growth. Lasting Transformation.
We help ambitious leaders and organisations in Technology & Media unlock growth through strategic clarity, innovation and transformation.
Florido. A Strategic Business Consultancy.
In a world of formulaic strategies, Florido (Flor·ree·do) brings fresh ideas that cut through the noise. No jargon. No 100-page decks. Just instant impact that comes alive through action, clarity, and partnership. We don’t just advise. We transform.
Since 2020, it has advised businesses across Europe, the US, and beyond, partnering with Private Equity, Boards and C‑Suites to deliver strategies that endure, evolve and disrupt.
Led by Philip Mordecai, award-winning executive and co-founder of AI venture FandomIQ™, Florido Consultancy brings over two decades of leadership at the crossroads of strategy, operational management and digital transformation.
Philip has successfully led international ventures with MGM in Germany, driven strategic growth and investment at SES Satellites in Luxembourg, scaled Curzon’s pioneering UK cinema digital platform and led global fan campaigns for Xbox, EA and Warner Bros.
Philip’s Experience at a Glance
CEO & Leadership: Guided organisations including MGM, Curzon Digital and ADVNCR Group through growth and industry change.
Digital Innovation: Launched and scaled Curzon’s integrated cinema consumer streaming service, a world-first.
Negotiation & Distribution: Brokered multi-territory licensing and IP deals across Europe and secured major digital distribution agreements with Amazon, BT, Virgin, UPC, Apple and Google.
Global Campaigns: Directed live-event and creative work for Xbox, EA and Warner Bros across Europe and the US.
Future Ventures: Co-founder of California-based FandomIQ™ (AI + blockchain marketing, patent pending).
Boardroom & Deals: European M&A transactions (buy and sell-side) and cross-border teams.
Recognition: Alumni of Sky’s Executive Leadership Programme; honoured by Grant Thornton as a Face of a Vibrant UK Economy for digital innovation and disruption.
Your Goal.
Services.
From boardroom strategy to hands-on execution, Philip helps businesses prepare for what’s next. Via Florido, he provides tailored solutions for B2B and DTC brands across three core service areas.
Growth Strategy Consulting
Define your future, accelerate results.
Florido specialises in tailoring strategies that turn bold visions into operational reality, products and measurable wins.
Transformation Consulting
Adapt, innovate, thrive with expert support.
Florido can offer AI, data and SaaS/blockchain solution advice that enables rapid growth, delivers scale and keeps your business future‑ready.
Board Advisory & Leadership Services
Strategic support for decision-makers.
Trusted advisory for startups and established enterprises. Philip can provide dependable NED and interim leadership solutions that keep businesses moving forward.
Trusted by
Florido Explained.
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Florido combines strategic clarity with creative thinking. Instead of jargon and lengthy presentations, we provide actionable insights that teams can implement immediately, drawing from direct experience within the industry and with customers, rather than from textbooks.
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We partner with ambitious businesses, from scale-ups to established brands, who want clarity, momentum, and measurable progress.
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We help organisations cut through complexity and align leadership, team focus, and organisational decisions so that strategy becomes action.
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Clients often see tangible impact within weeks, not months, thanks to our agile, clarity-first approach.
